Vision and Mission
- Promoting international understanding through quality education.
- To inculcate the spirit of 'Vasudhaiva Kutumbakam’ (the world is one family)
- To contribute towards knowledge generation and dissemination
- To impart ethical and value-based learning
- To foster the spirit of national development
- To cultivate cross-cultural sensitivities
- To develop global competencies amongst students
- To nurture creativity and encourage entrepreneurship
- To enhance employability and contribute to human resource development
- To promote health and wellness amongst students, staff & community
- To instil sensitivity towards community and environmental concerns
- To produce thought-provoking leaders for society
SCMC is housed in an award-winning* building in the Viman Nagar Campus of Symbiosis International University in Pune. Located close to the airport in a place buzzing with life and activity, its offers undergraduate students
the dual advantage of a tranquil learning environment nestled in an area that has all amenities and conveniences of a modern city, away from the chaos.
[*AESA (Architect, Engineers and Surveyors Association, Pune) Silver Award 2008 in Non Residential Category]
Our academic infrastructure includes:
These host regular lectures, demonstration classes and examinations and are provided with overhead LCD projectors and public-address systems.
For lectures and AV screenings, these are acoustically sealed, split air-conditioned mini-auditoriums with wall-to-wall carpeting and provided with overhead LCD projection systems and Dolby / DTS 7.1 surround sound systems.
The shooting floor along with a Production Control Room (PCR) is acoustically sealed and air- conditioned. It is equipped with lighting equipment including Canara overhead moveable lighting grid with cool flood lights,
spotlights, Kino lights, shadow casters & light meters. It has multiple digital cameras (Panasonic DVX102, Panasonic AG-AF100 & Canon 5D Mark III with lenses). It also has a Teleprompter for news reading, apart from
a multi-channel digital audio mixer.
POST-PRODUCTION SUITE & LABORATORY:
These consists of four air-conditioned cubicles as well as a post-production laboratory equipped with non- linear edit systems to provide professional level post-production facilities. There are four MacPro machines with
FCP and 10 iMac machines with Adobe Premier CS5. Additional software includes Adobe After Effects, Adobe Photoshop & FCE.
SOUND RECORDING SUITE & LABORATORY:
The air-conditioned and acoustically balanced practical-demo suite has an industry-standard multi-track sound recording and reproduction set-up. It is equipped with audio mixing consoles like Yamaha MG166cx, Xenyx 802,
Yamaha MG82cx & Eurorack UB880. The suite also has a pair of powered audio monitors - Yamaha HS80M and two pairs of Yamaha MSP3. Nuendo 5 is the preferred audio software used to record and reproduce recorded audio files
The air-conditioned photography studio combines both manual and digital facilities. It has the latest SLR & DSLR cameras with all types of professional lenses, tripods & other accessories. The studio is equipped with professional
studio lights, light meters and other essential lighting equipment apart from a motorised backdrop changer. It also has an iMac with the latest photo editing software for digital imagery.
The air-conditioned computer laboratory has 39 terminals and an overhead LCD projector. The laboratory is fully networked and provides high-speed broadband connectivity, with power back-up. A variety of Publishing, Post
Production and Design Technology software are available. The entire SCMC campus is Wi-Fi enabled. All desktops and server are fully protected with up-to-date anti-virus software.
The library and has a well-stocked collection of books, covering a broad range of technical and non-technical subjects pertaining to mass media and communication management. We subscribe to a wide assortment of national
and international newspapers, magazines and journals, and other publications. The students also have access to two online databases – TVAD Index and United News of India.
The audio-visual library has a comprehensive collection of Indian and foreign classic films, documentaries, radio and television programmes in English, Hindi and other Foreign / Regional languages.
All students of SCMC have access to the SIU Library Portal through which they can access a huge collection for e-books, magazine and journals for research and academic purposes.
JOURNALISM NEWSROOM & DIGITAL MARKETING LAB:
The Journalism Newsroom Lab is a dedicated facility for all kinds of news production — print, broadcast and digital. We have computers equipped with the latest software as well as broadcast news post production facilities.
The Digital Marketing Lab is intended to provide students the experience of using industry related software in advertising and public relations and help them to hone their skills in broader areas such as creating content,
blogging, designing, media monitoring, branding strategies.
Separate hostels for boys and girls are available close to the campus, within walking, or easy commuting distance.
The Symbiosis Centre of Health Care (SCHC) is the in-house healthcare service provider for the entire Symbiosis family. It provides preventive, curative and promotive health care services. SCHC offers Out Patient Department
services at all campuses of Symbiosis. A team of specialist doctors are available for consultation.
Activity Lounge, Auditorium & Amphitheatre
FITNESS & SPORTS:
Gymnasium, Aerobics floor and ‘Yogshala’. Sports ground and facilities for Athletics, Football, Cricket, Basketball, Volleyball, Throwball etc.
REFRESHMENT AND DINING:
Canteen & Mess; Juice Bar; Cafe
On-campus stationery store, photocopier service, ATM
BACHELOR OF ARTS (MASS COMMUNICATION)
The full-time revised programme from 2019-20 is spread over a period of three years and spaced out over six semesters. Benchmarked for quality and contemporary connect with the under graduate structures in apex Universities
in the world, our programme incorporates lively theoretical lectures, hands-on practical sessions, tutorials, classroom presentations and take-home assignments. Furthermore, field trips, study tours, projects and an
intensive internship structure help add to the depth of learning in the programme. A vibrant college and campus culture that encourages sporting & cultural events as well as club and association activities promotes
in building leadership, camaraderie and competitive spirit.
The programme offers specialisation courses in Data Journalism, Print/Broadcast Journalism, Digital Films and Television, Radio, Digital Advertising and Branding, Advertising Planning, Screenwriting, Copywriting, Public
Relations & Corporate Communications.
The BA(MC) three-year full-time programme is structured as below:
- Multidisciplinary and Foundation
- Integrated: Core & Interdisciplinary Cluster
- Specialisation Concentration Cluster
The Foundation cluster is a set of essential courses required of all students, irrespective of their choice in major. Clearly aimed at providing a multidisciplinary perspective, the cluster primarily provides a sound base
and transition into a more professional realm.
The Core interdisciplinary cluster is a set of common courses that have a high component of skills, professional inputs and inter-related content.
Finally, the Specialisation cluster is focused on specific professional areas that the student might want to choose in the course of his or her professional life.
Over 60 professional courses drawn from the comprehensive catalogue at SIU as well as many that are curated from world class programmes across the world's best universities are offered in the revised programme structure
2019- 20 at SCMC, Pune. Major course concentrations are as follows:
Data Journalism, Design Thinking, Marketing Analytics, Advertising Filmmaking, Visual Design and Digital Multimedia, Political Science, Photojournalism, Sociology, Screen Writing, History, Business Communications, Journalism,
Audio-Visual Communication, Animation, Communication Theories, Language, Culture & Communication, Foundation of Photography, Marketing Management, Digital Branding, Film and Television Appreciation, Advertising, Theatre,
Branding Ecology, Public Relations, Digital Marketing, Audiography & Music, Feature Writing, Retailing, Consumer Behaviour, Print Design, Documentary Filmmaking, Finance, Reporting, Radio, International Relations, Production
Design, Economics, History of Indian Cinema, Marketing Research, Customer Relationship Management, Integrated Marketing Communication, Advertising & PR Campaign Planning & Production, Media Ethics & Laws, Public Policy,
Television Channel Management, Animation, Strategic Management, Account Planning & Media Planning.
INTERNSHIPS & PLACEMENTS
Students, in order to supplement classroom learning with on-field exposure generally take up internships between the semesters. As a part of the project module, the students are required to do two development sector internships
and two industry internships.
We also have pro-active internship and placement cells consisting of student coordinators and faculty supervisors. Our placement record has been very robust at around 80% over the years. On average, around half the students
graduating with a Bachelor’s degree from SCMC choose enroll for higher studies at universities in India or abroad. Of the remaining some opt to work freelance, continue their internships or pursue other interests.
Students completing the programme may seek a career in any of the wide variety of media and communication industries including Newspapers, TV News Channels, Online Portals, Radio Channels, Television, Production Houses,
Television Channels, Ad Filmmaking Houses, Independent Filmmakers, Advertising Agencies, Media Planning Houses, Market Research Agencies, PR Agencies and Event Management Firms; as communication experts in Corporate
Houses, NGOs, National and International Organisations or as Freelance journalists, writers and consultants.
Our Alumni have worked / are working at the following Organisations:
|| Encompass Events
||ESPN STAR Sports
|ANI Anurag Kashyap Films
||Ogilvy & Mather
|B4U Motion Pictures
|| The New Indian Express
||Prime Focus World
|| The Nielsen Company
|| The Week
||Good Relations India
|| TIMES NOW
|Condé Nast India
|DDB Mudra Group
||Reliance Big Productions
||Law & Kenneth
||Saatchi & Saatchi
||Yash Raj Films
||Sahara Movie Studios
Applicants who have completed their 10+2 (or 10+3 Diploma approved by State Board of Technical Education) in any discipline, from any recognised Board / Council / University, with a minimum of 50% (45% for SC/ST) aggregate
marks, or equivalent grades, are eligible to seek admission.
Applicants expecting their 12th results may also apply. It is incumbent upon them to furnish proof of securing a minimum of 50% (45% for SC/ST) aggregate marks, or equivalent grades, at the time of the second round of admission.
SCMC has an annual intake of 120 students
RESERVATION OF SEATS
Within the sanctioned Intake –
- Scheduled Caste - 15%
- Scheduled Tribe - 7.5%
- Differently-abled - 3%
Over and above the sanctioned Intake –
- Kashmiri Migrant - 2 seats
- International Students including PIO & NRI - 15%
Proposed Dates 2021
Last Date of Payment
14 June 2021
21 June 2021
Slot Booking Start Date
21 June 2021
Slot Booking End Date
24 June 2021
Date of PI / ST-PI Dates
02 July 2021 to 12 July 2021
Declaration of 1st Merit List
24 July 2021
**SIU reserves the right to change these dates in view of uncertainties prevailing across the country on account of Covid-19 pandemic or any other unavoidable circumstances.