Symbiosis Centre for Media and Communication

Widely acclaimed as India’s premier mass communication college, Symbiosis Centre for Media & Communication (SCMC) has been successful in carving a niche for itself in the field of media and communication education since its inception in 2008.

Through our programme, Bachelor of Arts (Mass Communication), we offer a comprehensive learning experience through traditional academics & research, as well as cyber & experiential learning.

We offer multiple specialisations/courses at the undergraduate level supported by extensive coursework, academic sessions by professionals with years of industry experience, immersive internships and projects.

Our intake process entails hand-picking students every year for the programme through a screening procedure that includes an entrance test and personal interviews. Our mission is to nurture their natural talents and aptitudes; equip them with technical knowledge and skills; and prepare them for the media industry or further education, whichever they choose, post their graduation.

The SCMC core faculty possesses years of industry, academic and research experience, while our visiting and guest faculty are active media professionals. Together, they help the students gain an understanding of real world scenarios and of the changing demands of the industry, and to create networks within the media community.

SCMC has a robust placement record and our alumni are spread across the media sector in India and around the world. Many have gone on to pursue higher education or research; and are excelling in their chosen fields.

We pride ourselves as leaders in media education and our core mission is to create exceptional communicators and future ready professionals, capable of understanding, responding to and actively engaging with global issues that need attention.

Vision and Mission

Media and Mass Communication

SIU Vision

  • Promoting international understanding through quality education.

SIU Mission

  • To inculcate the spirit of 'Vasudhaiva Kutumbakam’ (the world is one family)
  • To contribute towards knowledge generation and dissemination
  • To impart ethical and value-based learning
  • To foster the spirit of national development
  • To cultivate cross-cultural sensitivities
  • To develop global competencies amongst students
  • To nurture creativity and encourage entrepreneurship
  • To enhance employability and contribute to human resource development
  • To promote health and wellness amongst students, staff & community
  • To instil sensitivity towards community and environmental concerns
  • To produce thought-provoking leaders for society

INFRASTRUCTURE

SCMC is housed in an award-winning* building in the Viman Nagar Campus of Symbiosis International University in Pune. Located close to the airport in a place buzzing with life and activity, its offers undergraduate students the dual advantage of a tranquil learning environment nestled in an area that has all amenities and conveniences of a modern city, away from the chaos.

[*AESA (Architect, Engineers and Surveyors Association, Pune) Silver Award 2008 in Non Residential Category]

Our academic infrastructure includes:

SEMINAR HALLS:

These host regular lectures, demonstration classes and examinations and are provided with overhead LCD projectors and public-address systems.

SCREENING ROOMS:

For lectures and AV screenings, these are acoustically sealed, split air-conditioned mini-auditoriums with wall-to-wall carpeting and provided with overhead LCD projection systems and Dolby / DTS 7.1 surround sound systems.

SHOOTING FLOOR:

The shooting floor along with a Production Control Room (PCR) is acoustically sealed and air- conditioned. It is equipped with lighting equipment including Canara overhead moveable lighting grid with cool flood lights, spotlights, Kino lights, shadow casters & light meters. It has multiple digital cameras (Panasonic DVX102, Panasonic AG-AF100 & Canon 5D Mark III with lenses). It also has a Teleprompter for news reading, apart from a multi-channel digital audio mixer.

POST-PRODUCTION SUITE & LABORATORY:

These consists of four air-conditioned cubicles as well as a post-production laboratory equipped with non- linear edit systems to provide professional level post-production facilities. There are four MacPro machines with FCP and 10 iMac machines with Adobe Premier CS5. Additional software includes Adobe After Effects, Adobe Photoshop & FCE.

SOUND RECORDING SUITE & LABORATORY:

The air-conditioned and acoustically balanced practical-demo suite has an industry-standard multi-track sound recording and reproduction set-up. It is equipped with audio mixing consoles like Yamaha MG166cx, Xenyx 802, Yamaha MG82cx & Eurorack UB880. The suite also has a pair of powered audio monitors - Yamaha HS80M and two pairs of Yamaha MSP3. Nuendo 5 is the preferred audio software used to record and reproduce recorded audio files here.

PHOTOGRAPHY STUDIO:

The air-conditioned photography studio combines both manual and digital facilities. It has the latest SLR & DSLR cameras with all types of professional lenses, tripods & other accessories. The studio is equipped with professional studio lights, light meters and other essential lighting equipment apart from a motorised backdrop changer. It also has an iMac with the latest photo editing software for digital imagery.

COMPUTER LABORATORY:

The air-conditioned computer laboratory has 39 terminals and an overhead LCD projector. The laboratory is fully networked and provides high-speed broadband connectivity, with power back-up. A variety of Publishing, Post Production and Design Technology software are available. The entire SCMC campus is Wi-Fi enabled. All desktops and server are fully protected with up-to-date anti-virus software.

LIBRARY:

The library and has a well-stocked collection of books, covering a broad range of technical and non-technical subjects pertaining to mass media and communication management. We subscribe to a wide assortment of national and international newspapers, magazines and journals, and other publications. The students also have access to two online databases – TVAD Index and United News of India.

AUDIO-VISUAL LIBRARY:

The audio-visual library has a comprehensive collection of Indian and foreign classic films, documentaries, radio and television programmes in English, Hindi and other Foreign / Regional languages.

E-RESOURCES:

All students of SCMC have access to the SIU Library Portal through which they can access a huge collection for e-books, magazine and journals for research and academic purposes.

JOURNALISM NEWSROOM & DIGITAL MARKETING LAB:

The Journalism Newsroom Lab is a dedicated facility for all kinds of news production — print, broadcast and digital. We have computers equipped with the latest software as well as broadcast news post production facilities.

The Digital Marketing Lab is intended to provide students the experience of using industry related software in advertising and public relations and help them to hone their skills in broader areas such as creating content, blogging, designing, media monitoring, branding strategies.

CAMPUS FACILITIES

ACCOMODATION:

Separate hostels for boys and girls are available close to the campus, within walking, or easy commuting distance.

HEALTHCARE:

The Symbiosis Centre of Health Care (SCHC) is the in-house healthcare service provider for the entire Symbiosis family. It provides preventive, curative and promotive health care services. SCHC offers Out Patient Department services at all campuses of Symbiosis. A team of specialist doctors are available for consultation.

RECREATION:

Activity Lounge, Auditorium & Amphitheatre

FITNESS & SPORTS:

Gymnasium, Aerobics floor and ‘Yogshala’. Sports ground and facilities for Athletics, Football, Cricket, Basketball, Volleyball, Throwball etc.

REFRESHMENT AND DINING:

Canteen & Mess; Juice Bar; Cafe

OTHER AMENITIES:

On-campus stationery store, photocopier service, ATM

OUR PROGRAMMES

BACHELOR OF ARTS (MASS COMMUNICATION)

The full-time revised programme from 2019-20 is spread over a period of three years and spaced out over six semesters. Benchmarked for quality and contemporary connect with the under graduate structures in apex Universities in the world, our programme incorporates lively theoretical lectures, hands-on practical sessions, tutorials, classroom presentations and take-home assignments. Furthermore, field trips, study tours, projects and an intensive internship structure help add to the depth of learning in the programme. A vibrant college and campus culture that encourages sporting & cultural events as well as club and association activities promotes in building leadership, camaraderie and competitive spirit.

SPECIALISATIONS

The programme offers specialisation courses in Data Journalism, Print/Broadcast Journalism, Digital Films and Television, Radio, Digital Advertising and Branding, Advertising Planning, Screenwriting, Copywriting, Public Relations & Corporate Communications.

The BA(MC) three-year full-time programme is structured as below:

  • Multidisciplinary and Foundation
  • Integrated: Core & Interdisciplinary Cluster
  • Specialisation Concentration Cluster

The Foundation cluster is a set of essential courses required of all students, irrespective of their choice in major. Clearly aimed at providing a multidisciplinary perspective, the cluster primarily provides a sound base and transition into a more professional realm.

The Core interdisciplinary cluster is a set of common courses that have a high component of skills, professional inputs and inter-related content.

Finally, the Specialisation cluster is focused on specific professional areas that the student might want to choose in the course of his or her professional life.

COURSES

Over 60 professional courses drawn from the comprehensive catalogue at SIU as well as many that are curated from world class programmes across the world's best universities are offered in the revised programme structure 2019- 20 at SCMC, Pune. Major course concentrations are as follows:

Data Journalism, Design Thinking, Marketing Analytics, Advertising Filmmaking, Visual Design and Digital Multimedia, Political Science, Photojournalism, Sociology, Screen Writing, History, Business Communications, Journalism, Audio-Visual Communication, Animation, Communication Theories, Language, Culture & Communication, Foundation of Photography, Marketing Management, Digital Branding, Film and Television Appreciation, Advertising, Theatre, Branding Ecology, Public Relations, Digital Marketing, Audiography & Music, Feature Writing, Retailing, Consumer Behaviour, Print Design, Documentary Filmmaking, Finance, Reporting, Radio, International Relations, Production Design, Economics, History of Indian Cinema, Marketing Research, Customer Relationship Management, Integrated Marketing Communication, Advertising & PR Campaign Planning & Production, Media Ethics & Laws, Public Policy, Television Channel Management, Animation, Strategic Management, Account Planning & Media Planning.

INTERNSHIPS & PLACEMENTS

Students, in order to supplement classroom learning with on-field exposure generally take up internships between the semesters. As a part of the project module, the students are required to do two development sector internships and two industry internships.

We also have pro-active internship and placement cells consisting of student coordinators and faculty supervisors. Our placement record has been very robust at around 80% over the years. On average, around half the students graduating with a Bachelor’s degree from SCMC choose enroll for higher studies at universities in India or abroad. Of the remaining some opt to work freelance, continue their internships or pursue other interests.

CAREER PROSPECTS

Students completing the programme may seek a career in any of the wide variety of media and communication industries including Newspapers, TV News Channels, Online Portals, Radio Channels, Television, Production Houses, Television Channels, Ad Filmmaking Houses, Independent Filmmakers, Advertising Agencies, Media Planning Houses, Market Research Agencies, PR Agencies and Event Management Firms; as communication experts in Corporate Houses, NGOs, National and International Organisations or as Freelance journalists, writers and consultants.

PLACEMENT PARTNERS

Our Alumni have worked / are working at the following Organisations:

Adfactors PR Encompass Events NDTV TBWA
Aircel ESPN STAR Sports Neo Sports Tehelka
ANI Anurag Kashyap Films Excel Entertainment Ogilvy & Mather The Glitch
B4U Motion Pictures Flipkart.com OMD, Dubai The Hindu
Bajaj Allianz Footcandles Film Percept Pictures The New Indian Express
Balaji Telefilms FoxyMoron Prime Focus World The Nielsen Company
BCCI Genesis Burson-Marsteller Publicis Ambience The Week
Big Synergy Good Relations India Radio Mirchi Tata Power
Bloomberg UTV Google Radio One TIMES NOW
Bosch India Grey Worldwide Rakeysh Omprakash Tribune
CNBC TV18 Hewlett-Packard Red Bull Viacom18 Media
CNN-IBN Hindustan Times Red FM Vishal Bhardwaj
Condé Nast India ICICI Prudential Rediffusion Wunderman Vistara
DDB Mudra Group JWT Reliance Big Productions Volkswagen
Deccan Herald Law & Kenneth Rolling Stone Wizcraft
Dentsu LT Research Saatchi & Saatchi Yash Raj Films
Dibakar Banerjee Madison Sahara Movie Studios Zee News
DNA McCann Erickson Star India Zomato
DreamWorks Animation MSLGROUP Surya TV
Edelman Mudra Communications TCS

ELIGIBILITY

Applicants who have completed their 10+2 (or 10+3 Diploma approved by State Board of Technical Education) in any discipline, from any recognised Board / Council / University, with a minimum of 50% (45% for SC/ST) aggregate marks, or equivalent grades, are eligible to seek admission.

Applicants expecting their 12th results may also apply. It is incumbent upon them to furnish proof of securing a minimum of 50% (45% for SC/ST) aggregate marks, or equivalent grades, at the time of the second round of admission.

INTAKE

SCMC has an annual intake of 120 students

RESERVATION OF SEATS

Within the sanctioned Intake –

  • Scheduled Caste - 15%
  • Scheduled Tribe - 7.5%
  • Differently-abled - 3%

Over and above the sanctioned Intake –

  • Kashmiri Migrant - 2 seats
  • International Students including PIO & NRI - 15%

Important Dates

Details Date
SET Registration Commences 24 Jan 2019
SET Online Registration Closes 15 Apr 2019
SET Online Payment Closes 15 Apr 2019
SET Admit Card Generation 20 Apr 2019
SET Entrance Date & Time 04 May 2019
2.30 pm to 5.00 pm
Online Application for SCMC concludes May 08,2019
SCMC Online Application & Online Payment Closes 08 May 2019
SET Result 14 May 2019
Short-listing for Second Round (PI / WAT / ST / DV) * 20 May 2019
Second Round (only in Pune) 24-26 May & 1-2 Jun 2019
First Merit List 10 Jun 2019
Last date for payment of Tuition fee (1st List) 15 Jun 2019
Second Merit List 17 Jun 2019
Last date for payment of Tuition fee (2nd List) 22 Jun 2019
Third Merit List 24 Jun 2019
Last date for payment of Tuition fee (3rd List) 29 Jun 2019
Program commences Jul 2019

CONTACT DETAILS

Symbiosis Centre For Media & Communication

Survey No. 231, Viman Nagar,
Pune – 411014, Maharashtra
: +91 20- 26634511/12/13/14, +91 20- 26634515
: contactus@scmc.edu.in
: www.scmc.edu.in